Wrong Answer
Wrong Answer is an ongoing creative project encompassing retail, product design, education, and archival references.
Rare print material delivering a narrow point of view on art, design, and culture.
Wrong Answer is a retail consultancy that explores design that got it wrong in exactly the right way.
Projects
Dover Street Market NYC
A collection of New York nightclub material from the 1970s and 1980s for Fashion Week at Dover Street Market, with an emphasis on Studio 54.
The opening featured a panel discussion on the role of references in creating new products / ideas with James Harris, Emma Rogue, and Bradley Carbone.
Haven X vans OTW
An interior retail project for Haven to launch their Vans OTW collaboration in New York City.
Featuring vintage chairs by Rei Kawakubo, pieces by ROLU, speakers by Ojas, and a selection of small items and books.
Available Works book fair
A fair for books and more. Produced in partnership with Something Special Studios* and WSA.
J. Crew - 190 Bowery
A tight selection of art, design, and modern fiction alongside framed works for J. Crew’s multi-day experience at 190 Bowery in NYC.
Ephemera
A gallery show in my home featuring works from Brian Rideout, Niall McLelland, and Tyrrell Winston.
Better Gift Shop X Stone Island for Frieze LA
Wrong Answer curated a selection of titles focused on subculture, interiors, Italian design, music, and sport for Better Gift Shop’s installation with Stone Island at Frieze LA.
Good Design is as Little Design as Possible
The intent of this installation was to challenge the dominance of Minimalism as the de facto aesthetic of ‘Good Design’. By curating a selection of rare and historic design pieces from a diversity of eras, styles, and material we suggest that good design can be complex and even difficult.
We made rare design pieces accessible by placing them in situ within a retail environment. Guests were encouraged to get close to and handle original pieces by Pierre Jeanneret, Isamu Noguchi, Mario Botta, Eames, Carlo Scarpa, and more.
Wrong Answer curated the design pieces and provided the accompanying print material that was available for purchase.
This week long installation at Livestock’s Toronto flagship location was executed in collaboration with Margin to celebrate the launch of their Essential Cleanser. Design pieces were generously provided by Porch Modern and art was provided by Andrew Watch.
See more images here.