'Good design is as little design as possible.' This is #10 of Dieter Rams’ famous principles for good design. It continues 'Back to purity, back to simplicity.' This installation suggests that good design shouldn’t necessarily be that simple.

This installation invited shoppers to explore design collections that are good, but not always simple, including historical and rare furniture and design pieces alongside historical print material (books, ephemera, etc.) from Wrong Answer and new product from Margin.